Branding for

Architectural Engineering

Architectural Engineering

 

Architectural Engineering is the Christchurch based, sub-brand of the Dunedin engineering company Moran Fabrication. The Architectural Engineering branch operates within the Canterbury region with almost completely autonomy yet it was key that the logo had a strong visual relationship to the Moran Fabrication logo for overall brand familiarity.

 

The colour palette for the Architectural Engineering logo was directly derived from the Moran Fabrication branding and variations for both light and dark backgrounds were produced for the client as well as single colour alternatives. The monogram created with the letters A and E also reinforces the relationship between the two brands strongly.