Signal ICT Graduate School
The Signal ICT grad school is a collaborative tertiary based project co-ordinated between Otago University, Lincoln University, University of Canterbury, ARA Institute of Canterbury and Otago Polytechnic aimed at growing and developing tech professionals for New Zealand industries.
Working alongside a Dunedin based marketing representative for Signal, I worked to develop the established logo into a more refined, fresh and vibrant brand identity that would set the company apart from other tech based institutes around New Zealand at first glance.
Each of the four programmes offered by Signal were allocated an individual and vibrant colour as well as a short tagline to effectively summarise the overall course target and aim. From here collateral was created to launch the brand. This collateral included a fully responsive WordPress website, A4 course brochures, business cards and supporting conference materials such as banners and posters.